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Investing in startups: how to invest in Indian startups?

I had been wanting to invest in India for several years, but I couldn't find the right entry point. Because let's face it, investing outside your own country isn't easy. You don't have the deal flow, the founders are far away, the culture is different…

But here is how you can do it:

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Why invest in Indian start-ups?

Some countries are not very digitized but are growing rapidly and have high-caliber founders, making them clear targets for investment. India is one of them!

In a few numbers, India is:

• 1.4 billion inhabitants
• A very young and educated population
• Exceptional CEOs (Alphabet, Microsoft…)

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How do you invest in India?

My first investment in India was in 2018. It was a rapid medical screening company with a portable device that tests 33 parameters. Pretty lucky before Covid!

Since that first investment, the only way I’ve found to invest in India is through the platform Angellist. You co-invest there in "syndicates" (SPVs) alongside the best US funds (Sequoia, a16z...). You can put in tickets starting from $1,000—which is what I did—in companies focused on accounting, payroll, fintech, SaaS for restaurants, transportation, data...

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I managed to get Indian deal flow by finding the right "Syndicates." At Super Capital, we are also lucky enough to have a partner based in India Francisque LEBRUNIE. We therefore regularly invest in Indian companies that we vet ourselves, unlike on Angellist.

The tech ecosystem is buzzing, so we’re going to pick up the pace! If you want to follow along, contact us !

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