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Bloomcare

Bloom Care: finding the right contacts to maximize non-dilutive funding.

Bloom Care secured €400,000 in non-dilutive funding, double the maximum target set by CEO Paul Rousseau. The startup develops an intelligent scheduling system for personal service companies.

The context

Paul Rousseau co-founded Bloom Care to provide personal service companies with an intelligent scheduling tool. He was aiming for around €150,000 in non-dilutive funding, with a stretch goal of €200,000 if everything went well.

His expectations were clear: maximize non-dilutive funding, ensure a comprehensive view of all available opportunities, and move forward efficiently.

The challenge

• Ensure no non-dilutive funding opportunities available to Bloom Care were missed.
• Bloom Care was already in contact with BPI France; the goal was to ensure the application was handled by the contacts best positioned to support the company according to its potential.
• Move quickly so the CEO could refocus on operations as soon as possible.

Our approach

Gaspard managed the account for Super Capital. Beyond the foundational work of mapping out funding sources and preparing applications, two levers made all the difference.

Changing delegations to reach new contacts. Bloom Care already had a contact at BPI France. In non-dilutive funding, the person you work with matters as much as the application itself. Thanks to his knowledge of BPI France's organization, Gaspard at Super Capital secured a change of delegation and redirected the application to the contacts best suited for the project. As a result, Bloom Care received support that matched its ambitions.

Constant monitoring of calls for projects. By closely tracking new calls for projects, Super Capital identified an unexpected funding pool during the engagement that was perfectly aligned with Bloom Care’s sector. This allowed for a significant increase in the total funding package.

The process

1. Identify all non-dilutive funding available to Bloom Care to gain a comprehensive overview.
2. Secure a change of delegation at BPI France and redirect the application to the best contacts for the project.
3. Identify an unforeseen sector-specific funding pool through call-for-project monitoring, then successfully secure it.

The result

Bloom Care secured €400,000 in non-dilutive funding, compared to the initial target of €150,000 to €200,000. The unanticipated sector-specific pool alone accounted for nearly a third of the total funding.

Client testimonial

Paul Rousseau found Gaspard to be a "highly expert" contact who was pragmatic, efficient, and provided sound advice.

Regarding the unexpected funding pool, which accounts for nearly a third of the total: "I think that was a game changer."

What's next

Bloom Care continues to grow its presence among personal service companies.

Follow them atbloomcare.app.